Simplified market insights. Exponential business growth.
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ABOUT US
Research on Markets, Simplified
Amethyst Consulting Ltd. is a
boutique market research agency that focuses on closing market information gaps
through the delivery of market research solutions. Our research outcomes lead to
minimized risk, and increased confidence in management decisions across important
business functions. We partner with individuals, business owners and corporate
management to develop and deliver relevant and actionable market research
results.
Fully established in 2017, Amethyst Consulting Ltd. is a growing agency that
operates on an associate team member model. Similarly, our market research services
support growing brands at different stages of the business cycle, doing so by asking
the right questions to the right customer and enterprise profiles. We gather data,
collate it, evaluate it and communicate what we find. We seek that each person or
organization we work with discovers and acts on consumer feedback, and keeps doing
so to maintain differentiation in the market place.
SERVICES
Services to help your business drive success
Market Research and Competitor Analysis
From briefing to reporting, this full-cycle service is carried out to better understand customer feedback on products and services. These solutions also help gauge market achievement, and enhance the status of your brand. Outputs include the full value chain of operation from market entry feasibility and concept studies to market performance through brand, employees, customers, innovation strategy research and retail audits to market exit investigations, exploring cultural, competitor and positioning shifts.
Social Research and Impact Studies
For the development sector, social research is the systematic exploration of social issues, behaviour and community needs to inform policy, programme design and advocacy. Impact studies on the other hand assess long-term effectiveness and outcomes, investigating how interventions have changed the lives of individuals, communities or systems. These include baseline, formative, impact and monitoring and evaluation researches.
Hogan Executive Assessments
As a certified practitioner, our Managing Director is trained for and has access to individual and group workplace personality, development and values assessments under the Hogan brand.
Partner for Growing Brands, Teams and Progress Sectors
Through Market
Research and Competitor Analysis, we
collect, interpret and extract information online and offline on how customers
use products and services, and consumers’ feedback on tastes, preferences and
reactions.
Social Research and
Impact Studies on the
other hand help to appraise collective and community issues, programming and
communication; examining the milestone steps over the long term. They comprise
mixed qualitative and quantitative methods, ethnography and case studies as well
as baseline, formative and monitoring and evaluation investigations for social
research and impact studies accordingly.
Hogan Executive Assessments
These are unique personal and collective evaluations that our Managing Director
is prepared to provide as needed.
Meet our Team
Ms. Sharon Mbugua
Managing Director
Sharon has a combined 6 years’ entrepreneurial and over 12 years’ full and part time employment experience in leading multinational companies such as BAT, EABL and Milward Brown. Her experience is primarily in the fields of market research and sales. She is a Psychology and Business Management graduate and an MBA student and in addition to market research expertise, she is a professional recruitment assessment, first level executive coach and a Hogan Work Personality practitioner. Her core market research competencies are in retail, product and professional services.
Mr. Ndungu Muigua
Associate Technical Design and Projects Lead
Ndungu has 10 years’ market research experience with a further 7 years accumulated experience in Finance, Sales and Marketing. He has a wealth of experience in applying mixed methodologies i.e. both qualitative and quantitative approaches in the business, social and impact fields. Ndungu has conducted over 100 research studies across different markets in Africa. Ndungu has an MBA, and is considered by many to be a “problem solver.” He has an exemplary record of delivering on the technical design of research scrutiny including quality control input, data analysis, moderation, in-depth interviews, ethnographies and overall report writing.
Mr. Samuel Machio
Associate Field Manager
Samuel Machio is an experienced reseach field manager with experience in resource and team management, project supervision and project quality assurance since 2005. His hands on experience extends to various fieldwork projects such as computer aided telephone interviewing, retail audit, focus groups and observation research methods of practice. He has worked for USAID, Safaricom and FSD among other organisations.
Mr. Fredrick Ojigo
ASSOCIATE MONITORING AND EVALUATION LEAD
Fredrick Ojigo is an experienced Monitoring and Evaluation and Data Management specialist with 10+ years of experience. He has actively participated in the development and implementation of M&E Systems, M&E Plans, M&E Frameworks and M&E data collection tools for various organizations. His M&E approaches include outcome mapping and harvesting as well as Participatory Video/ Most Significant Change (PV/MSC) for USAID and EU programs to ensure achievement of desired results. He has also capacity built project teams and partners on M&E fundamentals and data quality standards. Fred also has vast experience in conducting project evaluations (Baseline, Midline, Endline, Distribution Monitoring (PDMs), etc) and creating learnings from shared Collaborating, Learning and Adaptations (CLA) and Learning sessions. Fred has worked for Mercy Corps, Concern Worldwide, HealthRight International and Heifer International among other organizations.
Mr. Denis Kipchirchir
Associate Analyst
Denis Kipchirchir is an accomplished research and consulting professional with 6+years of industry experience. He excels in transforming complex datasets into actionable insights through expertise in data wrangling, visualization, and advanced analytical methods. Over time, Denis has refined his ability to analyze large datasets, identify patterns, and provide data-driven recommendations that support strategic decision-making. His contributions span various organisations such as UNDP (ABC - Africa subdivision) and Habitat for Humanity, where he has played a key role in delivering impactful research and tailored client solutions. In addition to his core analytical expertise, Denis possesses a strong background in machine learning and predictive modeling, enabling him to address complex challenges and enhance operational efficiency. His passion for leveraging data to drive meaningful outcomes fuels his commitment to innovation and excellence in research, pushing the boundaries of what is possible in this field.
Experience a smarter way to get the most out of data.
At Amethyst Consulting Ltd, we believe in closing information gaps in the market, and instead delivering simple solutions to complex business questions.
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We win among corporate, multinational and a non-profit organizations. We achieve more so among small and growing businesses who form the core beneficiaries of our services.
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