Simplified market insights. Exponential business growth.
Leave the feedback collection to us so we let you focus on growing and scaling your business.
Book a sessionABOUT US
Premium Positioning
Amethyst Consulting is a boutique market research agency that focuses on closing market information gaps through the delivery of market research solutions. Our research outcomes lead to minimized risk, and increased confidence in management decisions across important business functions. We partner with individuals, business owners and corporate management to develop and deliver relevant and actionable market research results.
Fully established in 2017, Amethyst Consulting is a growing agency that operates on an associate team member model. Similarly, our market research services support growing brands at different stages of the business cycle, doing so by asking the right questions to the right customer and enterprise profiles. We gather data, collate it, evaluate it and communicate what we find. We seek that each person or organization we work with discovers and acts on consumer feedback, and keeps doing so to maintain differentiation in the market place.
SERVICES
Services to help your business drive success
Market & Social Research
This full cycle service would be carried out to better understand customer feedback on products, services and development activities, as well as gauge ongoing market performance that could enhance brand status.
Psychometric Testing & Feedback
The particular tools used for this service comprise completion and interpretation of results for individuals and groups. The Amethyst Consulting team believes that half of one’s inner understanding is achieved by becoming more self aware.
Executive Assessments
This offering provides our platform to identify, analyse and report on individual and group performance within work simulation settings.
Research and Analytics Partner for Growing Brands
Through Market Research, we collect information both online and offline about your consumers’ tastes, preferences and reactions to your brands. concept testing, name testing market entry, market segmentation, product pricing, market segmentation studies, brand usage and consumer attitudes, brand audit, brand tracking and trade performance are all included in Amethyst Consulting’s portfolio.
Marketing analytics - In depth study of marketing activity in order to discern and communicate patterns, trends and contributions from different marketing inputs.
Social Research, Media Evaluation and HR Audits
Social research - We provide monitoring and evaluation feedback on people and societies development sector space.
Media evaluation - Auditing audience consumption of local and international media
HR Audits - An external review of small and medium sized growing businesses’ in house HR policies practices, andprocedures.
Experience a smarter way to get the most out of data.
At Amethyst Consulting, we wholly believe that applying newly discovered insights to your businessbrings its unique value proposition to life.
Book A 30-Minute SessionOur Clients
Meet our team
Ms. Sharon Mbugua
Lead Consultant
Sharon has a combined 6 years’ entrepreneurial and over 12 years’ full and part time employment experience in leading multinational companies such as BAT, EABL and Milward Brown. Her experience is primarily in the fields of market research and sales. She is a Psychology and Business Management graduate and an MBA student and in addition to market research expertise, she is a professional recruitment assessment, first level executive coach and a Hogan Work Personality practitioner. Her core market research competencies are in retail, product and professional services.
Mr. Samuel Machio
Associate Field Manager
Samuel Machio Samuel Machio is an experienced reseach field manager with experience in resource and team management, project supervision and project quality assurance since 2005. His hands on experience extends to various fieldwork projects such as computer aided telephone interviewing, retail audit, focus groups and observation research methods of practice. He has worked for USAID, Safaricom and FSD among other organisations.
Mr. Denis Kipchirchir
Associate Data Analyst
Denis Kipchirchir has handled various projects largely from large corporates such as Coca-Cola, Proto Energy and NMG, and has been able to deliver fast and reliable insights enabling organizations to expand their profit margins. He is fluent in Ms Excel, STATA, SPSS and R programmes with capacity to do A/B testing and data-driven optimization
Contact Form
We win among corporate, multinational and a non-profit organizations, and even more so among small and growing businesses who form the core beneficiaries of our services.
Quick Links